News Twitter Is Bringing Podcasts to Its Platform Macro Strategist: James Sterling Twitter internal research shows that 45% of the platform's US users listen to podcasts every month, so it's worth recommending audio content to them. Listeners will now have access to a more personalized selection of audio content.
News YouTube to Launch an Online Store for Streaming Video Services Macro Strategist: James Sterling YouTube is preparing to launch an online store where users will be able to buy paid subscriptions to other streaming video services. YouTube's management is currently in talks with several entertainment companies.
News Instagram to Nudge Teens Away from Content They Dwell On Macro Strategist: James Sterling Instagram announced that the platform would start nudging teens to encourage them to switch to a different topic if they have been browsing the same type of content on Explore page for a long time.
News Twitter Is Rolling out the Unmentioning Feature to All Users Macro Strategist: James Sterling To unmention yourself from the conversations you no longer want to be a part of, you need to select the tweet you're tagged in and tap the three dots at the top-right corner of the screen. You should then choose the Leave this conversation option.
News Twitter and Elon Musk Will Go to Trial over the $44 Billion Deal in October Macro Strategist: James Sterling Musk and Twitter are preparing for a lawsuit after the billionaire refused to buy the company. The lawsuit states that Musk refuses to honor the agreement because the deal has ceased to interest him personally. A trial in the case is set for October.
News Elon Musk Is Backing Out of the $44 Billion Deal to Buy Twitter Macro Strategist: James Sterling The entrepreneur previously said he was holding off on a deal to buy Twitter until the company could prove that spam bots and fake accounts represented no more than 5% of the social network's daily active users.
News Snap Announces Paid Subscription Plan Called Snapchat+ Macro Strategist: James Sterling It is reported that with Snapchat+, users will be able to customize the app's icon, see who rewatched their story, and pin one of their friends to the top of the chat history as a “BFF.” However, the new subscription will not feature disabled ads.
News Twitter Is Testing Its Notes Feature for Long-Form Posts Macro Strategist: James Sterling In the timeline, notes will look like a link preview that you click on to read the entire note. Like tweets, notes will have their own link and can be tweeted, retweeted, sent to private messages, liked, and added to favorites.
News TikTok Launches Its Own Memoji-Like Digital Avatars Macro Strategist: James Sterling To use the feature, you should open the app, switch your camera to selfie mode, open the effects section and select the Avatar effect. You can then either use the preset avatar or tap "new" to create your own avatar.
News Meta Launches a Digital Clothing Store for Virtual Avatars Macro Strategist: James Sterling Virtual clothes will be much cheaper than the real designer clothes of the mentioned brands. In the future, the number of brands for the meta-universe is expected to grow. There will still be free clothing options for virtual avatars.
News YouTube Shorts Hits 1.5 Billion Monthly Users Macro Strategist: James Sterling Two years after its launch, the service within YouTube has an audience comparable to that of its Chinese rival TikTok, The Wall Street Journal reported, citing a report from Google.
News Instagram Now Lets You Pin Three Posts or Reels to Your Profile Macro Strategist: James Sterling Instagram announced that its users can now pin up to three posts or Reels at the top of their profiles. Just like pinned posts on Twitter or TikTok, such posts will appear at the top of the Instagram grid as if you had recently posted them.
News Meta Adds New "Calls" Tab to Its Messenger App on iOS and Android Macro Strategist: James Sterling Meta is launching a new "Calls" tab in its Messenger app for iOS and Android users. The new tab will track every call you make or receive in the app in one place, making it easy to connect calls with one tap.
News Instagram Rolls Out a New Typeface and Redesigned Logo Macro Strategist: James Sterling To make the gradient in its logo "illuminated and alive," the platform updated it using an "innovative 3D modeling process." Consisting of Instagram's brand color, the iconic gradient is the foundation of the company's color system.
News Twitter Introduces Exclusive Spaces for Super Followers Macro Strategist: James Sterling Until now, Super Followers had only one advantage over regular Twitter users – they had access to exclusive tweets of the creators they followed. Now Super Followers will also have a dedicated place only they can attend.
News TikTok Adds New Tools for Tagging and Crediting Creators Macro Strategist: James Sterling TikTok is rolling out a new tool that aims to encourage users to tag, mention, or credit the creators who inspired their videos, as well as learn the importance of crediting in the digital space.
News Instagram's New Test Removes the Recent Tab From Hashtag Searches Macro Strategist: James Sterling People use hashtags as a key way to find content on Instagram, so some users might not welcome the change if they rely on hashtags for searching for new posts rather than the most popular ones or Reels.
News Twitter Created a Web Game to Explain Its Privacy Policy Macro Strategist: James Sterling The game is set in PrivaCity, and your task is to navigate a dog named Data safely to the part. Along the way, you will "dodge cat ads, swim through a sea of DMs, battle trolls, and learn how to take control of your Twitter experience along the way."
News Snapchat Introduced Pixy, a Pocket-Sized Flying Camera Macro Strategist: James Sterling Snap describes Pixy as your friendly flying camera, adding that it is a pocket-sized, free-flying sidekick suitable for adventures big and small. The new camera is available for $229.99 while in stock.
News Snapchat's New Lens Will Help You Learn the American Sign Language Alphabet Macro Strategist: James Sterling Snapchat's new ASL Lens, which serves the important purpose of teaching users how to use American Sign Language and test their skills, is now available on iOS and Android globally.
News Elon Musk Acquires Twitter for $44 Billion Macro Strategist: James Sterling Shareholders will receive $54.2 for each common share, which is 38% more than their value as of April 1, when it became known that Musk had purchased a 9% stake in the company.
News Twitter Is Experimenting With the New Unmentioning Feature Macro Strategist: James Sterling The new tool will help avoid "unwanted attention" to users, as such cases often lead to bullying on social networks. Or users will simply have an ability to leave the conversations they are no longer interested in or do not want to be a part of.
News Twitter Is Finally Working on an Edit Button Macro Strategist: James Sterling The company first announced the news on its official Twitter account on April 1, but the public took it as a joke at the time. However, Twitter confirmed the new feature later on April 6, so this is surely not a joke.
News Elon Musk Will Not Join Twitter Board After All Macro Strategist: James Sterling Musk was about to be appointed to Twitter's board of directors, with his term expiring in 2024, and he was limited from owning more than 14.9% of Twitter's common stock.
News Snapchat Lets Users Share YouTube Videos Directly Through the App Camera Macro Strategist: James Sterling You no longer need to copy and paste the link to a YouTube video to share it with others. The new feature is available for both Android and iOS users.
