Snapchat has officially introduced a paid subscription plan called Snapchat+. For $3.99/month, Snap users will get early access to Snapchat experimental and exclusive features as well as priority support. The social media platform hasn't provided details on what these exclusive features will be.
It is reported that with Snapchat+, users will be able to customize the app's icon, see who rewatched their story, and pin one of their friends to the top of the chat history as a “BFF.” However, the new subscription will not feature disabled ads.
At first, the subscription plan will launch in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. The premium subscription is expected to expand to more countries over time. As of summer 2022, Snapchat has over 332 million daily users worldwide.
Snapchat isn't the only social network working on subscription plans. Last year, Twitter launched its Twitter Blue subscription, which also unlocks additional features for $2.99/month. More recently, Telegram also launched its Premium subscription with additional features.