Spotify acknowledges that promoting music is crucial, especially during the first month after a new track or album's release when up to 75% of annual streams occur. Showcase provides a direct route to these potential listeners.

White noise podcasts have been a lucrative niche for some creators, with some reportedly earning as much as $18,000 per month. However, these podcasts tend to have passive listeners who use them for background noise, making the advertising less effective.