Snapchat's subscription service, Snapchat+, has achieved a significant milestone, reaching 4 million paid subscribers in its first year since launching. Along with this announcement, the company unveiled two upcoming features that will be available to subscribers.
The first feature, "Expressive Chat Messages," allows users to send messages in larger font sizes, adding a touch of personalization to their chats. The second feature, "Custom Chat Colors," enables users to choose the color in which their name appears during conversations. This feature allows for a more customized and visually appealing chat experience.
Although the number of paid subscribers continues to grow steadily, it represents only a small portion of Snapchat's 375 million daily active users. Since its launch in June 2022, Snapchat+ has introduced various notable features, including the AI-powered chatbot "My AI." Initially exclusive to subscribers, the chatbot later became available to all users, with exclusive perks remaining for subscribers.
Snapchat+ offers subscribers access to experimental and pre-release features, custom app themes, unique app icons, the ability to prioritize a best friend, and more.
The subscription service is available in several countries, including the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.