YouTube has announced that it will be discontinuing its Stories feature starting from June 26th. Existing Stories will remain active for seven days after the initial sharing date.

Initially introduced in 2017 under the name Reels, the Stories feature was available to users with over 10,000 subscribers. Similar to Instagram and Snapchat, YouTube Stories allowed creators to share temporary updates and behind-the-scenes content to promote their channels. However, the feature failed to gain popularity among creators, with limited access and low engagement.

YouTube Shorts Hits 1.5 Billion Monthly Users
Two years after its launch, the service within YouTube has an audience comparable to that of its Chinese rival TikTok, The Wall Street Journal reported, citing a report from Google.

As an alternative to Stories, YouTube suggests using Community Posts and Shorts. Community Posts, a text-based update feature, now offers the option to set a limited time for post visibility. Creators can share various content, including polls, quizzes, images, and videos, through Community Posts, which appear in a dedicated tab on channels.

YouTube has also been actively promoting its Shorts feature, aiming to compete with TikTok. The platform encourages creators to explore short-form video content and has introduced a revamped monetization plan to incentivize creators to embrace Shorts.

YouTube Will No Longer Run Overlay Ads on Desktop Starting April 6
YouTube will no longer display overlay ads atop videos that users are watching on the desktop app and web browsers, the company announced in a YouTube Help forum post. This ad format has long been unavailable on mobile devices, too.

YouTube's decision to remove Stories reflects the growing popularity of short-form video content, particularly influenced by the rise of TikTok. By shifting its focus to other features like Community Posts, Shorts, and live videos, YouTube aims to cater to the changing needs of creators and users alike.