At its September presentation, Apple unveiled a lot of new products, including the line of iPhone 13 smartphones, new iPads, and Apple Watch Series 7.

The iPhone 13 lineup includes four models: iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. The display diagonals are 5.4", 6.1", 6.1", and 6.7", respectively. New iPhones feature a smaller notch for Face ID sensors.

iPhone 13 and iPhone 13 mini

The design of the new models is virtually the same as that of the iPhone 12. The smartphone comes in five colors: Starlight, Midnight, Blue, Pink, and Red. The camera lenses are arranged diagonally. The display is 28% brighter at 800 nits in normal mode, and at 1,200 nits when watching HDR content.

The new iPhones are powered by the A15 Bionic processor, which is made using a 5nm process technology. It includes a 16-core Neural Engine that can process up to 15.8 trillion operations per second, as well as a 6-core CPU. It is 50% faster in performance and 30% more powerful in graphics.

The new iPhone features an improved camera module. The wide-angle camera module now captures 47% more light and has sensor-shift image stabilization, like the iPhone 12 Pro Max. The ultra-wide-angle camera can also capture more light.

One of the main features of all iPhone 13 is support for the Cinematic Mode, which allows you to change focus, moving it cinematically from one object to another.

iPhone 13 Pro and iPhone 13 Pro Max

These models feature the same Apple A15 Bionic chip, but it has one more graphics core.

The key innovation of the iPhone 13 Pro and iPhone 13 Pro Max was the display. The flagship models have minor external changes. The 6.1-inch and 6.7-inch Super Retina XDR displays have adaptive refresh rates from 10Hz to 120Hz, with brightness reaching 1,000 nits in bright light and up to 1,200 nits when watching HDR content.

Another exclusive innovation on the iPhone 13 Pro and iPhone 13 Pro Max are photographic styles, which let you apply pre-selected styles to your photos. Pro-models can also shoot video in ProRes (4K and 30 fps).


  • iPhone 13 starting at $699
  • iPhone 13 mini starting at $799
  • iPhone 13 Pro starting at $999
  • iPhone 13 Pro Max starting at $1,099

New iPad and iPad mini


Apple has unveiled a new version of its most affordable iPad tablet. The design remains the same, but the tablet works faster and better. Overall, there aren't many big changes.

iPad mini

Apple introduced a 100% new iPad mini. It has no Face ID, but features a Touch ID on the power button. Four colors are available.

It also has a new 12MP camera, a new display, and a USB-C port. The tablet supports the second-generation Apple Pencil, which is docked magnetically to the side of the iPad.


  • iPad starting at $329
  • iPad mini starting at $449

Apple Watch Series 7

The small version of the watch has increased from 40 mm to 41 mm, and the large version has increased from 44 mm to 45 mm. The gadget is crack-resistant and has an IP6X protection class as well as WR50. From now on, the watch display extends almost to the edge of the case. The screen is 70% brighter and 40% larger than that of Apple Watch Series 6.

Price: Starting at $399.