Tesla launched a new product dubbed GigaBeer – a limited-edition pilsner-style Cybertruck-inspired beer sold for €89 per pack of three 330 ml (11 oz) bottles.
In terms of design, the bottle imitates Tesla's Cybertruck, and each bottle has a glow-in-the-dark Giga logo. The beer is brewed in Berlin and expresses notes of citrus, bergamot, and sweet fruit.
"Tesla GigaBier is designed to emulate the form of Cybertruck while honoring the 500-year tradition of German Reinheitsgebot beermaking. Enjoy this limited edition pilsner-style beer brewed in Berlin with our exclusive strain of Cyberhops and notes of citrus, bergamot and sweet fruit. Each bottle features a seamless gloss black sleeve with a glow-in-the-dark Giga watermark," says the beer description on the website.
Tesla CEO Elon Musk announced back in October 2021 during the launch of Gigafactory Berlin that Tesla would produce its own beer.
The product is available on Tesla's website across Europe, including Austria, Belgium, Switzerland, Czech Republic, Germany, Italy, Denmark, Finland, France, Spain, United Kingdom, Ireland, Luxembourg, Norway, Netherlands, Portugal, and Sweden.
Tesla has previously released multiple merchandise products. A few years ago, the company launched its own branded tequila, and a few years before that, it unveiled a pair of women's shorts.