As artificial intelligence continues to transform visual industries like photography and illustration, Nikon is launching a new campaign that challenges the growing reliance on AI-generated imagery.

Partnering with ad agency Circus Grey Peru, Nikon Peru has introduced the "Natural Intelligence" campaign, serving as a reminder that the real world offers unparalleled wonders and experiences that can only be authentically captured through the artistry of human photographers.

The campaign showcases breathtaking photographs taken with Nikon cameras, using keywords reminiscent of those used in AI-generated images. Nikon recognizes the value of photographers' talent and artistry and seeks to support them through this campaign.