In collaboration with the UK Revenge Porn Helpline, Meta launches a new safety platform StopNCII.org to help combat the non-consensual spread of intimate media (photos or videos) of social media users. The practice of sharing such media is often referred to as “revenge porn.” More than fifty non-governmental organizations around the globe supported this launch, the company's website states.
This platform is the first global initiative to help people concerned that their intimate photos or videos might have been shared or may be shared on social media platforms like Instagram or Facebook without their consent.
If someone is concerned that their intimate images or videos have been shared or can be shared on social media without them knowing, they can submit an application to StopNCII.org to quickly detect such media.
Here's how it works:
- The user needs create a case through StopNCII.org and select the media they need on their device.
- The StopNCII.org tool will then assign a unique hash value to an image or video and create its secure digital fingerprint.
- Tech companies participating in StopNCII.org will receive this hash, which will allow them to look for hash matches on their platforms and delete the media.
StopNCII.org will delete files that are identical to the original one. If the image or video has been edited, the system may not recognize it.
It is important to note that the images or videos will not leave the user's device, and the companies will not be able to access them. The companies will only receive the unique hash code.
Bradley Rhodes
You must be 18 years old to upload photos and videos to StopNCII.org.
The StopNCII platform is based on Facebook and Instagram's NCII Pilot technology developed in 2018, which helps victims of revenge porn stop the active proliferation of their intimate media.