According to the plan, the subscription would allow users in the European Union to enjoy an ad-free experience on Instagram and Facebook (both owned by Meta). Initially, this feature would be available only to EU residents.
This move is prompted by the European Union's stringent oversight of the company's services, as reported by the NYT, citing three individuals familiar with Meta's plans. However, the free versions of the apps with advertisements will still be offered.
This potential step could assist Meta in addressing privacy issues and other challenges posed by the EU. It would provide users with an alternative to Meta's ad-based services, which rely on data analysis.
However, details regarding pricing and release dates are yet to be confirmed.