American billionaire and the head of SpaceX and Tesla, Elon Musk, tried himself as a perfumer by launching a new perfume that smells like burnt hair and has the same name. Within a day, more than 10,000 bottles were pre-ordered, for $100 per bottle.
However, customers won't be able to get them until the first quarter of 2023, according to the website of The Boring Company, Musk's underground tunnel-building venture.
The release of the perfume is related to a post the billionaire jokingly posted on Twitter back in late September. Musk announced plans to release a fragrance for men called Burnt Hair, which would help men "stand out in a crowd." In October, the entrepreneur decided to bring this idea to life.
Musk called his new fragrance "the finest fragrance on earth" and described it as "the essence of repugnant desire." He later noted that entering the fragrance business was almost inevitable for him because of his last name.
This isn't Musk's first product launched based on jokes: he has already released tequila under the Tesla brand and limited-edition satin shorts. Another peculiar merchandise was the Not-A-Flamethrower handheld flamethrower.