YouTube to Begin Running Ads on All Videos and Impose Taxes on Bloggers

Bradley Rhodes -

According to a blog post, the world's largest video hosting YouTube announced that from June 1, ads will be placed in all videos, even on channels that are not being monetized. However, the authors of such channels will not earn anything – all the advertising revenue will go to YouTube.

The new rules within the platform's Terms of Service took effect in the United States in November 2020, and now they will be introduced in other countries from June 1, provided by the updated Terms of Service. The main change is that ads will now appear in all videos on the platform.

YouTube Is Testing a New Feature for Identifying Goods on Video
The development and testing of the service began last year, but only a limited number of users could take part in it back then. Now, the experimental feature has become available to a broader audience, but it only applies to US residents so far.
Bradley RhodesRecorded News — Tech News

Previously, ads on the platform were placed only on channels participating in the YouTube Partner Program. These are primarily popular content creators that meet specific criteria. One can participate in the program if they have 1,000 followers and 4,000 hours of total viewing time over the past 12 months. Authors also received a share of YouTube ad revenue.

Earlier in March, Google, which owns YouTube, announced that it could impose a tax on video bloggers on income received from views of their content by residents of the United States. Google refers to the requirements of the US Internal Revenue Service.

The video hosting will also introduce taxes for bloggers living outside the United States. Profits generated from views in the United States through YouTube Premium, Superchat, and Sponsorship will be taxed and collected. Therefore, the authors will have to provide Google AdSense with a taxpayer ID, legal entity name, and channel name by the end of May. If this data is not provided on May 31, 2021, the company reserves the right to withhold up to 24% of view revenue.