Twitter Starts Sharing Ad Revenue with Creators

Bradley Rhodes -

Twitter has begun sharing ad revenue with verified creators, allowing them to earn money from ads served in replies to their tweets. This program is available to users who subscribe to Twitter Blue and have accumulated over 5 million tweet impressions each month for the past three months.

Elon Musk, the owner of Twitter, clarified that the initial round of creator payouts will amount to $5 million, and the payments will be cumulative starting from February. These payouts will be facilitated through the Stripe payment platform.

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Creators on Twitter have shared their substantial earnings from the platform, according to Tech Crunch. Brian Krassenstein, a writer with approximately 750,000 followers, disclosed that Twitter paid him $24,305. SK, a creator with around 230,000 followers, claimed to have earned $2,236, while political commentator Benny Johnson, boasting 1.7 million followers, reported earnings of $9,546.

The amount of the payouts is determined based on tweet impressions. Ashley St. Clair, a writer for Babylon Bee with 710,000 followers, revealed that she earned $7,153. According to her calculations, she accumulated approximately 840 million impressions between February and July, translating to a rate of around $0.0085 CPM (cost per mille) or $8.52 per million impressions. It remains unclear whether the individual rates vary for different users.

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However, not all creators are eligible for monetization through this program. Twitter's content monetization standards prohibit the monetization of sexual content. Additionally, creators cannot monetize content related to pyramid schemes, get-rich-quick schemes, violence, criminal behavior, gambling, or drugs and alcohol. Monetizing copyrighted content that the creator does not own is also prohibited.